Monday, June 08, 2009

Back to the door to door for the Daily News?

It's getting a little hard to tell when, or where you might find your copy of the Daily News on a Wednesday or Friday.

A few weeks back the local paper had ceased the blanket coverage home delivery of their Wednesday and Friday efforts, returning home delivery only those that had a subscription. The rest of us were urged to make use of their new black box delivery system scattered around the city, where the free issues of the week would be waiting for you upon your drive by.

That seems to have change with last Friday's paper, which suddenly began appearing at many local homes, subscriber or not, making for yet another change to the delivery pattern for the paper.

With little in the way of information from the paper, in their paper, on their publishing and delivery options, we can only await the Wednesday edition to see if the pattern of free home delivery on two out of five nights a week has returned.

If so, one wonders what will become of those black boxes that hold sentry on street corners around the city.

All of this confusion over the status of the delivery of ones paper does offer up the question as to why the change had to be made in the first place and what caused for it to be reversed so quickly. Another question might be why we have to pay for a copy of the paper in a store on those days that it is delivered free, but maybe that can wait for another day. For now just figuring out when the paper will be coming might be enough and why it's back to the home delivery option.

Perhaps an answer can be found on the message board of hackingthemainframe, where the topic of "Prince Rupert Daily News Changes" always seems to spark a lively debate (though it apparently can go off track just as quickly).

One post to that board offered up the suggestion that it may have been the advertisers who pushed for the return of home delivery of the Friday edition, fearful that their inserts and advertisements were not attaining their full reach holed up in those black boxes, perhaps to be picked up, perhaps to be ignored.

With the free home delivery aspect of those editions featuring the hefty advertising material, at least the advertisers can hope to have a chance of having their ads read, rather than risk being overlooked by those that sought out a paper at a black box but left disappointed, or by those that never even bothered to go out at all...

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