Wednesday, December 07, 2005

For those that just can't get enough caffeine

Starbucks look out! Coca Cola is about to kick start the day and keep the java comin' all day long. Coke's marketing department (the same guys that gave us the New Coke, but we digress) are about launch a new project called Coca Cola Blak.

A concoction that combines the traditional taste of Coca Cola Classic and selected coffee extracts. Blak is described as a mid calorie drink similar to C2. The beverage will have half the sugar, calories and carbohydrates of the regular brand. The coffee aspect of it will vary according to local tastes.

It's to be initially offered up in France and then will attempt to conquer the Cola world in the USA and elsewhere in 2006.

And thus begins another round of the Cola wars, as the predominant players Coke and Pepsi vie for the palates and digestive tracts of the worlds soft drink consumers.

No comments: