Tuesday, February 17, 2009

They may never get "tired" of all that recognition

The accolades keep rolling along for Entire, the Cow Bay area tire shop on 3rd Avenue East, which once again as been given an award, this one as the Small Business of the year.

The company has racked up a rather respectable number of awards over the last few years, as they continue to be one of the success stories in a city that has suffered more than a few setbacks over the last few years.

The Daily news outlined the secret to their success in Monday's paper.

Rupert business finds way to succeed
The Daily News
Monday, February 16, 2009
Pages one and three

At a time when it appears that the economy is struggling around the globe, there are still some businesses that are thriving. In Prince Rupert, one business that has been able to succeed in the time of recession is Entire Automotive,

According to owner Dwayne McNeil, his business totals were up 10 per cent for 2008 from 2007 and he doesn't expect a slow down in 2009.

"Every year, our business has grown 10-20 per cent and I think 2009 will be good. We'll probably do better than last year," said McNeil.

It's been a good year on many different fronts for the automotive repair company.

Last week, Entire was named as the Small Business of the Year: Trades/Industry/Manufacturing/Transportation and the numbers have been strong and earlier in the year the company was named as the BC Chamber of Commerce Small Business of the Year.

While the accolades have probably helped stir up business, there are other factors that have improved the economics for the company.

One of the keys, says McNeil, has been the way he has treated his customers. He has taken the old school approach of making sure he and his team treats their customers like they would their family.

"One of the first things I tell my guys is that it's all about service customers come first," said McNeil.

Another key is actually the downturn in the market. With less dispos able income around, McNeil said he expects car owners to stick with their current cars a little longer, meaning more repair work for auto mechanics in town.

"The after-market car industry will flourish," said McNeil.

And he and other auto repair guys might get some help from Ottawa.

Last week, Windsor Ontario based NDP MP Brian Masse said he would submit a "right-to-repair" private member's bill to make it easier for auto-repair shops to obtain the tools and technology needed to work on modern, computerized vehicles.

That would help McNeil with infrastructural improvements. But, for him, the most important part - and what he recommends to anyone thinking of starting or already running a business - is to plan for change this year.

"Those who rest on their laurels won't succeed in 2009.

Be positive, optimistic because this is the year to be aggressive," said McNeil.

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