Tuesday, June 19, 2007

The sense of the moment award in political advertising goes to… Hillary Clinton!


This has been a banner month for fans of Journey, as their favourite band and its most recognized ballad get more and more prime exposure.

In a spoof of the Soprano’s finale, Mrs. Clinton takes her campaign to a diner, where she sits down to select her theme song for the campaign.

Like Tony at the Jukebox, she sits and waits for the family, flipping through her various choices.

While she may or may not win the Democratic nomination, when it comes to marketing her image, Hillary Clinton is doing all right.

It’s a brilliant bit of theatre, tied into pop culture, though many may question her ultimate selection.


View the Video here. Check out the eventual selection here.
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