So let’s see they’re holding the World Cup of Football (Soccer for us athletically Luddite Canadian and Americans) in Germany this year, home of a little beer drinking get together called Oktoberfest each year. So natch you would think that the official beef of this years Football festival for the World would be some wonderful German brand, ready to share it’s hops and joys with a world wide audience.
But nope, the beer of choice from the folks at FIFA has nothing to do with German brew masters, their numerous breweries nor the millions of German connoisseurs of what the Aussies call the Golden Nectar of the Gods, instead it’s a beer that goes by the moniker of “King of Beers” that has been tagged by FIFA to represent all that is good, holy and marketable for World Cup 2006.
Budweiser, that most American of export has been chosen as the official beer of the World Cup, tis a strange world we live in when a land known for it’s beer mythology has to step aside and surrender its ground to a competitor from across the pond.
As it turns out the news wasn't greeted all that well by the Germans when it was announced by FIFA.
As we said at the start, something just doesn’t seem right!
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