Smilin' Jack Layton's grand debut!

"This Is It"

Overture, curtain, lights
This is it, the night of nights
No more rehearsing and nursing a part
We know every part by heart
Overture, curtains, lights
This is it, we'll hit the heights
And oh what heights we'll hit
On with the show this is it

Tonight what heights we'll hit
On with the show this is it!

copyright 1961 Warner Bros.
thanks to Karen_Hope and DPJOHNSON

And now, that Oscar spotlight stealing Politician, Smilin' Jack Layton.

The NDP flush with cash, is about to launch the .Jack Layton show , as they buy time on the Oscar broadcast Sunday night. Getting the Gospel of Jack out to those casual viewers who only watch the BIG EVENTS! You know those that might just turn the channel, when the image of a politician shows up on the tube. If last years statistics are any indication, over 4.6 million Canadians could be exposed to the thoughts of Smilin' Jack. It's expected that the one time blast of exposure on Oscar Night, will cost the NDP around 90 thousand dollars

The ads are designed, to portray Jack as a credible alternative to the governing Liberals. Painting them as Goliath to Jack's, David. It will target the Liberals as the party of corporate Canada, while Smilin' Jack is the champion of the little guy. Not necessarily that "little guy" from Shawinigan!

The NDP ad buy is part of a comprehensive strategy by the party to get the message out. With over 650,000 dollars to spend, they have great plans for introducing Jack. Ads are also slotted into a variety of television shows, which do seem oh, so NDPish. Such programs as; Sex and the City, Queer Eye for the straight guy, Home and Garden Television, everything but test match cricket between India and Pakistan. The NDP will even approach the Holy Grail of Canadiana, purchasing advertising time on Hockey Night in Canada. One assumes those ads will not run anywhere near Coach's Corner!