Canada's news stands are crowded with edition upon edition of magazines, something for everyone and many that make you wonder how they survive with such a limited appeal. Head down to Eddie's News sometime and do a quick calculation, with an average cover price of between 5.99 and 7.99, you would quickly spend your retirement fund just to keep up.
Yet what venerable old magazine has once again thumbed its way to the the top of the Canadian magazine pile? Macleans, The Hockey News, Time, People or the Enquirer. No, no, no, no, no and no!
Canada's most popular publication is none other than the grande dame of publication, The Reader's Digest. It seems that Canadians can't pick up enough of the compilation mags which mix corny jokes, real life adventure and republished epics from elsewhere all under one cover. In fact last year over 7 million Canadians picked up a copy of the Readers Digest for a quick or lengthy glance through.
With an aging population across Canada, one suspects that the Digest's target audience will only grow larger. And to think I though they were only sold to dentists and doctors all these years!
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