Monday, February 05, 2007

Thirty seconds (sometimes more) to get to your heart…

The day long excess of football and advertising has once again come to an end, and while Rex Grossman contemplates whether he may have to move to Canada for a while, we’ll take a look at the bounty of commercials that the fumbles, interceptions and missed kicks interrupted during the telecast.

Fortunately for Podunk, CBS came through the pipeline unchecked, letting the fans of advertising enjoy the best of the litter from the ad houses for another year.

Once again this year it was the Beer companies and Career sites that seemed to have the best in the creative department. As they provided the most frequent laughs and probably were the most memorable of the four plus hours on of indoctrination unleashed on North America on Sunday. For truth in advertising though, one suspects that many viewers would have found the E Trade bank robbery spot the one that hits closest to home!

Ever since Apple produced this commercial in 1984 way back in the early ages of Super Bowl excess, advertisers have wanted to have their commercial be the one talked about the next day in the continents office coffee rooms.

Since those early days, now there’s no real need to actually watch the game to see the commercials, all the commercials this year are now up on the ifilm site for your viewing and voting pleasure.

From our session of intense viewing we found these five the best of bunch, with the rest listed below for your contemplation. The first fifteen caught our eye the most, getting an A+ for their efforts. Click on the red for a preview..

E TRADE BANK ROBBERYConfirms every suspicion you ever had about your local bank branch…

BLOCKBUSTER MOUSE—the always in trouble rabbit and gerbil wreak more havoc as they try to get their mouse to work…

BUD LIGHT—ROCK, PAPER, and SCISSORS. Now this is how you win at that game!

BUD LIGHT THE AUCTIONEER--Ever been to a wedding that seems to drag on and on, here’s the cure…

SNICKERS KISS—Brokeback mountain meets the Ricky Bobby set. Remember; always buy enough chocolate to share!

CHEVROLET—EVERYBODY LOVES ONE. For every car there is a song. Everyone wants to be a part of the Chev-row-let- set…

BUD LIGHT—LANGUAGE CLASS. In any language you can’t have my beer.

CAREER BUILDER.com THE TRAINING SEMINAR—Think your job sucks? Avoid the focus groups at all costs!

BUD LIGHT SLAPPING—If someone slaps you at work on Monday, this is why!

BUD LIGHT—WHAT WOULD CARLOS DO?-- Putting the OUT, into Girls Night out!

BUD LIGHT GORILLAS—Good help is so hard to find!

K-FED ROLLIN VIP NATIONWIDE—The much discussed ad for Mr. Federline, he’s making the best of his fifteen minutes and well it would appear that on this Sunday at least, he has more talent than his more famous soon to be ex…

T MOBILE—DUANE WARD'S FAVE FIVE-- Ward and Charles Barkley, Charles you are so owned…

CAREER BUILDER.com EVALUATION TIME—It’s Hell day at the office, time to look for a new job!

E TRADE FINGER—You can accomplish so much with just one finger!


From the A+ list we list the rest of the pack, from A-D and in between.

(A) COKE GRAND THEFT AUTO—I’d like to teach the world to do good, the sugary anti-dote to the video game.

(A) BUDWEISER FAKE DALMATIONS—Can’t go wrong with dogs and horses, A little mud and you can turn your day around, maybe even get in a parade.

(A) AMERICAN HEART ASSOCIATION—You Gotta Have Heart. Go See your doctor for testing today!

(A) COCA COLA--What else haven’t I done yet. Grampa goes wild, could have used the Killers for the soundtrack!

(A) COCA COLA HAPINESS FACTORY—Sure is a lot of work that goes into every bottle of coke.

(A) EMERALD NUTS—Robert Goulet Ninja Office menace…

(A) FED EX—Don’t Judge, you have to watch it twice but you’ll get the jokes!

(B+) CHAD JOHNSON’S NFL PARTY—Martha and Beckham are in the House!!

(B+) DORITOS CRASH THE SUPER BOWL—one of the viewer ads that caused a stir this week, pretty good for a rookie.

(B+) SIERRA MIST—THE BEARD COMB OVER—could be the new hot look of the future!

(B+) THE LATE SHOW WITH DAVID LETTERMAN—Dave and Oprah watching the game, hmm, the Bears lost, Dave sleeps on the couch we bet!

(B+) GARMIN GPS—Mapman never had a chance…

(B+) GM CARWASH DUDES—Working at the carwash, when squeegee kids (and oldsters) go free…

(B+) GM ROBOTS—Interesting ad with a potential suicidal automotive robot. The robot is apparently worried about losing its job if it doesn’t provide good work. Of course GM having laid off thousands of workers over the last few years could be judged just a tad insensitive. However, the ad itself is pretty creative.

(B+) COCA COLA HISTORY—It’s Black History month and Coke stakes out the turf as official soft drink with a well done reminder of the struggles of the last century.

(B+) CONNECTILE DYSFUNCTION—CityWest are you watching? As an added bonus for locals, the guy at the end of the commercial kind of looks likes Mayor Herb Pond.

(B+) FRITO LAY—ENJOY THE GAME—The Chip company does its best to share in some history as well.

(B+) MEET THE ROBINSONS—Hey there’s a new Disney movie coming out!

(B+) NISSAN—Claustrophobic, a car that no bald man will ever need to drive!

(B+) CAREER BUILDER.com—JUNGLE FIGHT, office politics run wild…

(B+) TACO BELL LIONS—Hey who knows, maybe that Bombardier guy will walk by as a snack…

(B+) BUD LIGHT, HITCHIKER—But he has Bud Light…

(B+) LEXUS—Do not try this at home!

(B+) JACK IN THE BOX—We take our pets to the Vegetarian…

(B+) BEER STEALING CRABS—Note for PETA, this is why we must boil them!

(B) HP ORANGE COUNTY CHOPPERS—Over to you Mr. Dell

(B) NFL HARD TO SAY GOODBYE—Oh, by the way, Brett Favre will play one more year!

(B-) JESSICA SIMPSON PIZZA HUT—Cheesy bites, cheesy commercial...

(B-) TOSHIBA HD DVD—I think they’ve been watching the LG commercials too much!

(B-) DORITOS CHECK OUT GIRL—another of the home made ads may make you change your supermarket routine a bit.

(B-) GO DADDY.com MARKETING—I’ll take door number three Daddy!

(B-) PRIDE—The movie seems to be interesting, but the ad sure didn’t knock you out with the fifteen seconds or so that it popped up on the screen.

(C+) FORD F SERIES—An interesting approach of having all the parts come together to build a truck. Considering all the money they have reportedly lost this year, one is surprised they could even afford a commercial.

(C+) TOYOTA TUNDRA—While Ford was putting your truck together, Toyota was showing what their truck could do.

(C+) FED EX ON THE MOON—Answers the question why the Chinese want laser weapons we guess...

( C) NFL MAKES A DIFFERENCE—Football players do good in their communities. At least this year’s recipients won’t get arrested (we hope)…

( C) PANASONIC TOUGHBOOK—but will the batteries catch fire?

( C) GM- CHEVY IS AMERICA—Every twelve seconds someone buys a Chevy, so we wonder how many seconds before it comes back for a repair or Toyota and Honda make a sale?

( C) BUDWEISER—JAY Z—Football of the future…

( C) HONDA CRV—Elvis still sells cars? Lisa Marie and Priscilla will be happy…

( C) FLOW MAX, HERE’S TO MEN—Hope no men were busy in the can when the commercial aired….

(C-) HANNIBAL RISING—When young Hannibal went to the wrong side of the tracks…

(C-) SNAPPLE—Well Seinfeld has been off the air for a while now, does anyone still drink the thing?

(C-) CADILLAC PUNK ROCK—the Caddy through the ages

(C-) CADDILAC TIKI BARBER—Hey whatever happened to the Giants this year anyways?

(C-)NETFLIX—Billions of movies, but then again so many torrents…

(C-) HONDA FUEL EFFICIENCY—and the cars on the road go round and round…

(C-) ACURRA DREAMER—Answers the question whatever happened to Supertramp!

(C-) HONDA RIDGELINE—It’s a truck, blah, blah, blah.

(C-) WILD HOGS—May be a funny buddy movie, though we’d need more than thirty seconds of clips to shell out the big bucks…

(C-) VAN HUESEN—Girls go crazy over a sharp dressed man…

(C-) TOYOTA TUNDRA—It’s a truck, it can town, thanks for the update…

(C-) FOOTLOCKER KEVIN GARNETT—Don’t dis my shoes man…

(D) PRUDENTIAL—It’s all in the rocks..

(D) IZOD—it’s all how you look…

(D) REVLON CHERYL CROW—Wow, her stylist is impressed, and also a double bonus her song is available for purchase on iTunes…

(D) NFL AND UNITED WAY.. Geez the amount of coin the NFL rakes in each year maybe a bit more effort into the charity stuff please…

(D) SHICK QUATTRO—A close shave does not guarantee a good ad!

(D) SIERRA MIST—Geez, it’s enough to make you want a glass of water…

(D) SALES GENIE—So if greed is good, how come this was so bad?

Well here you are, you made it all the way to the bottom of the list, way to stay the course through the highs and the many lows….

Oh by the way, there was a football game played as well..

For the record, the Colts won the Super Bowl, 29-17 over the stumbling, fumbling Bears… Peyton will most likely get that I’m going to Disney commercial, Rex well how about I’m going to Hamilton???

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