From boing boing, comes this interesting tale of marketing and customer service from the folks at Ikea.
The Oslo, Norway branch of the Scandanavian furniture kingdom is offering its customers the opportunity to stay the night after they've been all shopped out on a Saturday.
Ikea has opened up a dormitory like hostel in the Oslo store, where there will be room for thirty shoppers who just don't want to leave.
It seems that in Norway, shoppers treat a trip to Ikea almost like a visit to a theme park, so they can shop til they drop on Saturday's and then rest up for another session on Sunday, all without heading for the parking lot. And best of all, the beds will already be assembled!
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