Monday, April 30, 2007

The perfect sponsor for an event


We may not know too much about the Raid the North Extreme competition set for our area, but one thing is certain, the organizers have a handle on the local weather conditions and a sponsorship angle to go with it.

Frontier Adventure Racing announced by way of press release today an exclusive arrangement with Helly Hansen to be the official apparel and footwear provider for the extreme competition planned for the north coast.

The Raid the North Extreme challenge is set to take place over six days from June 23-30, which normally is a more or less dry period for the North coast, but as long time residents know it's best to be prepared, hence the deal with Helly Hansen we guess.

The event is to be filmed in High Definition for Global TV which plans on a one hour special later in the year, the finished product will also be broadcast in the USA on PBS and on various international outlets as well.

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