More bloodletting in the halls of Corus Vancouver today as the nationwide radio chain killed off its all sports operation Mojo 730 on Tuesday. Stating that it hadn’t hit its financial targets, the chain decided to end its death spiral on the radio dial.
Originally designed along the lines of the Toronto Mojo, which was a decidedly all guys kind of station with off colour humour and much in the way of frat house like behaviour, it bombed early on and eventually morphed into the sports format which it used up until today.
It’s the second major shakeup of a Vancouver Corus station in the last little while; CKNW recently eliminated a number of positions once it lost the Vancouver Canucks broadcasts to all sports rival the The Team 1040. It also follows on the heels of the continual shake up of the long time top dog of Vancouver radio which saw long time talk show host Rafe Mair exiled from the NW towers a few years ago, followed by veteran morning man Frosty Forst.
Over at Mojo a number of high profile sports and radio personalities will be out the door including JP McConnell who was more involved with NW Sports and Mojo’s John McKeachie both long time radio fixtures on the Vancouver scene. Also now on the Job market is Blake Price and Bob Marjanovich, as well as a number of employees who toiled behind the scenes to bring sports radio to a small and apparently not very growing legion of fans.
The radio chain says that Mojo (no doubt to change it's name) will now change direction away from the sports world and into the wonderful world of traffic! They presently are running spots listing continuous traffic and talk coming soon (listen live to hear the continuous loop of what's to come).
The new format will debut on Monday morning and is apparently going to be heavily focused on traffic reports and rebroadcasts of the CKNW talk shows Good, Adler et al, (Good news for Dan Russell, who might be fearful of this sports exorcism at Corus, his is one of the shows they feature in their advertisements.)
It certainly will be an interesting experiment in listener maintenance, one wonders what they will talk about? Maybe where the traffic jams are and who is the worst driver in the Lower mainland. Of more importance to the Corus bean counters is where the listeners will go once they’ve reached their destination? One assumes if they are a sports fan it will be over to the Team!
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