Sunday, June 12, 2005

Securing the Nation's soul through its stomach

The interlopers from North Carolina have been sent back with their tails between their legs, Krispy Kreme donuts apparently can't make a buck in Canada.

The US based donut maker which had recently expanded to Canada has found that after an initial wave of donut euphoria, Canadians stayed with the tried and true.

With a petition for bankruptcy protection Krispy kreme will have to retrench and rethink it's battle plan for domination of the donut world above the 49th.

We would hail this as a great victory for Canadianna except that our very own Tims is now part of the Wendy's empire of Ohio. Though I believe (and stand to be corrected) it's very much an even split as far as corporate decision making goes, with Tims and Wendy's considering the Canadian outlets as their bellwether operations.

We salute our coffee serving soldiers at Tims and offer them up a double double and a Chocolate dipped donut in their domination of the donut wars from Newfoundland to British Columbia, Windsor to Iqaliut!

No comments: