Wednesday, June 22, 2005

Second career comes up Snake eyes for Christy Clark?

The usual tradition in the BC talkshow wars over the years, has been one that provincial politicians end up on the yapping side of the microphone when their time in the Leg came to an end. The two best examples of which are Rafe Mair, who parlayed a time spent with Bill Bennett into a lengthy hotline career, likewise Dave Barrett moved on to a talk show for a brief time once the voters of BC decided his political days were at an end.

So the easy money would have said that Christy Clark who has been on a test drive of the CKNW mid day show the last two weeks or so would be the next to make the jump.

Clark has been filling in for Jennifer Mather who at this moment is most likely looking at homes near the Arrowhead Duck Pond in Anaheim with her hubby Brian Burke. Burke the former Vancouver Canuck GM was named GM of the Mighty Ducks this week, bringing an end to Jennifer's time on the airwaves of CKNW.

When Clark took the mic last week, many Vancouver media observers just assumed it would be a seamless move from politics to voice on the radio. But out of the flatlands comes a voice to chase those dreams of Christy away.

It seems that Charles Adler's show out of CJOB Winnipeg is going to be added to the daily lineup of programming on CKNW, effectively pushing Ms. Clark to the outside looking in.

It will be interesting to see how the particularly loyal CKNW audience takes to an out of province voice in the middle of their day. How they'll survive without a three hour window of bashing the premier or the opposition, railing against an inane city council or blasting the authorities for speed traps and traffic stops will be an interesting study.

CKNW had previously avoided the trap of other radio stations of accepting programming from out of market, instead sticking to the maxim that local is better and thus would be rewarded at ratings time. For the most part the theory has been correct. It's quite telling that they seem to have had a change in corporate philospophy.

In the Lower Mainland it's very much all about them, there's not much of interest to them once you hit the Port Mann Bridge. Christy may want to stay close to a phone and be prepared to jack up her return price!

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