The pulp and paper industry should prepare a thank you card for the CanWest empire out of Winnipeg. Word is leaking out that the Asper run newspaper chain (and all encompassing media conglomerate) is making plans to create yet another newspaper for the masses.
This one called the Dose, will be one of those commuter newspapers currently the rage in Toronto, The Dose will apparently be distributed for free in five Canadian cities including Toronto and Vancouver. Expected circulation will be 300,000.
The free newspaper will add to the growing concentration of print media controlled by the Aspers and no doubt will renew calls for a media watchdog to determine if this much control is healthy for a competitive and free press.
Described as a "hip" (a term I thought went out of vogue with groovy!) publication it will apparently be aimed at younger readers, who may be exploring the alternative press outlets, such as the Georgia Straight from which this tidbit has come.
Since they've gone from the old fogeys (hello) to the young hipsters, whatever could be the next Asperation for the Canwest crew. Perhaps a daily newsletter for the pre-school set, get them young before they can spell and perhaps they won't spot the errors when they get older!
One wonders if the Asper family go to sleep at night whispering R-O-S-E-B-U-D, before they nod off to sleep!
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