Don’t look now but blogging is about to enter the realm of commerce. What started out as the bastion of the lone voice or two in the wilderness, railing on against injustice or poor governance is now becoming a marketing tool.
An article in Thursday’s Globe and Mail has given us a look at the future of blogging, and while we continue on with our whims, witticisms and unfiltered wisdom, Big Business wants to make some money!
Jim Carroll, a Mississauga based futurist and author says the future belongs to those that can tailor a blog for their business plan. With relative ease a small business owner can put together a blog to market their product and do it relatively inexpensively; the estimated cost of keeping an interesting and informative blog is around 300 dollars a year, a wise investment for potentially a goldmine of advertising. Carroll says a well designed blog can find itself recommended highly on the Google search engine, having your marketing blog listed in the first page of a Google search could send hundreds if not thousands of customers your way!
Carroll first identified blogging as a great way to get the message out over two years ago, but he was apparently two years ahead of his time. Now with such heavyweights as Bill Gates and other technology pros giving the blogger types a tip of their hat, it seems that we will soon be battling even more participants in the blogsphere.
One bit of information caught my eye in the Globe story was the demographic breakdown of those that view blogs. A study by Jupiter research last year has determined that 61% of those that surf the net and check out blogs spend between 5 and 10 hours a week reading entries and have an annual income of over 60,000 dollars. It’s estimated that roughly 5.5 million people chase blogs on the internet looking for a place to rest their eyes.
5.5 million, of which 61% make over 60,000 dollars a year!! For those resting their eyes here at A Town called Podunk, its time to share some wealth!
Like the various e mail temptations from Africa or lottery winning notifications from England, we here at Podunk are ready to take some cash. Please send all pertinent information to our mailbox at podunkcan@yahoo.ca, at 60,000 dollars a year we truly suspect you’ll never even notice your donation!
Look at it as an investment for your five to ten hours of wondrous enjoyment here at Podunk!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment